With 5+ offerings, Stanbic IBTC stockbroking offers its users a comprehensive app to perform activities such as providing access to all forms of bonds that suit their user's investment objective, equities, over-the-counter, buy and sell Mutual Funds Listed on the NGX, and more. Learn more
Product Designer & UX Auditor / 2022
The goal of this mobile app was to transition the existing web-based functions into operations within the super app in line with a global goal to improve users’ portfolio management experience in the financial holding mobile apps.
With assistance from the enterprise data and product management team, I got to get existing data from operations on the web-based platform with the aim of understanding its pre-existing product experience across every function and sub-flow.
My data gathering was specific to these points:
<aside> <img src="/icons/invitation_blue.svg" alt="/icons/invitation_blue.svg" width="40px" /> User Feedback
This was done to help me understand what the users like and dislike about the existing product.
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<aside> <img src="/icons/invitation_blue.svg" alt="/icons/invitation_blue.svg" width="40px" /> Analytics data
Data on user behaviors such as page views, bounce and conversion rates were considered to identify any bottlenecks or areas for improvement.
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<aside> <img src="/icons/invitation_blue.svg" alt="/icons/invitation_blue.svg" width="40px" /> Competitor analysis
Carried out product analysis of competitors to gain insights into the features and user experience that are successful and identify areas where the existing product may be falling short.
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My UX audit was specific to these points:
<aside> <img src="/icons/invitation_blue.svg" alt="/icons/invitation_blue.svg" width="40px" /> Content & Accessibility
The quality and relevance of the content within the product were evaluated considering whether it meets the needs of the target audience and provides a good user experience.
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<aside> <img src="/icons/invitation_blue.svg" alt="/icons/invitation_blue.svg" width="40px" /> Performance
Evaluated the performance of the product, looking at factors such as page load times, response times, and overall responsiveness.
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<aside> <img src="/icons/invitation_blue.svg" alt="/icons/invitation_blue.svg" width="40px" /> Information Architecture
And finally evaluated the information architecture of the product, looking at how information is organized and presented, and whether it is easy for users to find what they are looking for.
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