The @Ease Channel built for the unrepresented banking population now includes a health insurance feature that provides its users with access to comprehensive health insurance coverage. With this new feature, users can enjoy peace of mind knowing that they and their families are covered in the event of illness or injury.
The health insurance feature offers a range of benefits, including coverage for hospitalization, outpatient care, and diagnostic tests. Additionally, users can choose from a variety of plans that cater to their unique needs and budget. The plans also come with added features such as telemedicine services, emergency assistance, and discounts on prescription medication.
To make things even more convenient, users can purchase and manage their health insurance policies directly from the app. They can easily compare plans, review coverage options, and make payments without having to leave the app.
With our health insurance feature, we aim to provide our users with a hassle-free and affordable way to access quality healthcare. We believe that health insurance is an important aspect of financial security and are committed to ensuring that our users have access to the best healthcare services possible.
Product Design & Product Direction / 2022
My part in the development of the project was exciting as i was given some level of freedom to experiment and recommend features that will be of success to the app.
The COVID-19 pandemic had accelerated the need for telemedicine health insurance solutions. People are looking for ways to access medical care in remote areas. Our super app needed to provide a telemedicine health insurance feature that could meet these needs.
To start this project, key point was to know who would actually want or use this product. What are their requirements, wants, and pain points? To what extent do demographics, seniority level, industry, and family size/structure play a role?
Understanding the product direction with the level of strategy and product direction freedom I had, getting acquainted with the current products (independent and integrated) that exist today for customers’ health management. Who are the direct or indirect competitors? What works well, and what could be improved in the current landscape? were some of the questions i asked myself